Why Pinterest Is Your Best Friend

By Caroline Albert

Jenny Marie / @Jenny_Mariee via Pinterest 

Need inspiration for your next haircut, nail appointment, recipe, Instagram post, makeup look, or home décor project? Pinterest is the place for you.

Pinterest is a form of social media where users save photos or videos posted by others to boards organized by related content. Similar to a search engine, users can collect, share, and assemble content based on their interests.

For instance, imagine a user recently changed their diet and wants inspiration for new recipes that fit their food plan. They can use Pinterest to search for recipes, saving them to a personal board. Now, they have a collection of delicious new dishes to try—right at their fingertips.

Users are able to do this for anything and everything you could think of. From Halloween costumes to a reference photo to show your hairstylist or nail technician, the amount of inspiration that can be received from using this form of social media is what makes it so amazing. 

Not to mention, it is the best social media platform to create visible goals with the boards that users are able to create. For example, a user could make a travel board that has photos of all of the places that they would like to travel to in the future. As a result, the user has a catalog of all the places they want to visit which can help get them inspired to start working towards that goal.

From a creator perspective, Pinterest offers a unique advantage because the content posted on the platform has the potential to go viral months to years after posting, unlike platforms such as Instagram. This extended lifespan offers creators more opportunities to have their posts perform well and receive compensation for their content. 

Overall, Pinterest is an amazing platform for users. The platform gives people the ability to share, collect and assemble content in a way that can help users gain inspiration for certain aspects of their life. So, the next time you’re looking for inspiration or want to share an aesthetic photo, remember—Pinterest is your best friend.