By Caroline Albert
ALEX COOPER/ @alexandracooper on Instagram
Alexandra Cooper is not only a relatable content creator but a brilliant businesswoman who has brought her top listened-to podcast and brand to new heights.
Cooper is the mastermind behind the podcast “Call Her Daddy” which was launched 6 years ago with her former co-host Sofia Franklyn. Cooper and Franklyn’s lighthearted energy and trailblazing content captivated a predominantly female audience that enjoyed the girls' bubbly banter about relationships.
However, after a disagreement between Barstool Sports and the girls, Franklyn decided to leave the show and live further away from the media. This left Cooper to manage the podcast and its emerging success.
From there Cooper deliberately moved from Barstool Sports to Spotify in 2019 landing a 60 million dollar deal. Then, recently Cooper decided to jump from Spotify to SiriusXM for a 125 million dollar deal making her the highest-paid female podcaster in the world. The deal will allow her to expand the Unwell network and develop “Call Her Daddy” to new heights.
Cooper developed the Unwell network in 2023. Unwell is her organization that manages multiple different podcasts on top of “Call Her Daddy.” Most of the podcasts under the Unwell managing umbrella produce content related to mental health and relationships which are two key factors of the brand Cooper has made for herself.
One of those podcasts is “Hot Mess with Alex Earle.” The podcast features the social media star’s fun yet relatable life experiences while advising young adults on going out, relationships, friends, school, etc.
However, Unwell would not have been possible without the massive success "Call Her Daddy” has received.
The podcast has had so much prosperity because Cooper is unafraid to talk about topics such as sex and mental health that many platforms tend to avoid. The slight controversy that surrounds her and her brand is captivating and plays a huge role in the podcast's success because it allows her to be able to constantly expand her audience.
Not to mention, in recent years Cooper has landed interviews with celebrities such as Katy Perry, Miley Cyrus, Zyan Malik, Simone Biles, and more which has also helped her to consistently expand her audience.
In all, Cooper's brilliant business tactics and fearlessness to speak on unspoken topics is why we call her Daddy.
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