By Taylor Morgan
EMMA WERMUND / @emmawermund on Pinterest
In 2025, investing in ourselves is in. Whether it’s inner beauty, outer beauty, mental health or anything in between, prioritizing the “new you” has become a movement. Women everywhere are transforming self-care into a luxurious, personalized and enjoyable process.
At the forefront of this trend, an apothecary in Paris has taken social media by storm. Known for its personalized products—featuring customized colors, initials and more—this shop has single-handedly revived the beauty of a modern-day apothecary. Officine Universelle Buly 1803 a 19th-century-style apothecary, is renowned for its focus on natural ingredients, luxurious packaging and an old-school aesthetic. Revived in 2014 by Ramdane Touhami and his wife, Victoire de Taillac, the brand was reimagined as a modern version of the original Buly, founded in 1803 by Jean-Vincent Buly.
Below is a highlight of some of their most popular and lavish items.
EMMA WERMUND / @emmawermund on Pinterest
This lip balm is anything but boring. Made from natural ingredients that hydrate and repair, its luxury extends beyond the formula itself.
The packaging is what truly sells. Customers can choose from 13 colors of leather casing, with the option for personalized, gold-embossed lettering and symbols. Each purchase also includes a small velvet pouch to hold the lip balm, with the color selected by Buly.
One of the brand’s top sellers is a wide-tooth comb available in ivory and tortoiseshell. The Le Conciliant comb is designed for all hair types and is the perfect size for both a vanity and a purse.
Carved in Switzerland from a plant-based fiber called acetate, each comb features a unique pattern due to the material’s natural variations. Customers also have the option to personalize their comb with gold-embossed lettering.
At the end of the day, these products function like any other lip balm, hair comb or hand lotion. However, the sense of grandeur that comes with holding a luxurious, personalized comb is unmatched. Social media’s popularization of Officine Universelle Buly 1803 has coincided with the rise of self-care and inner beauty in today’s society, paving the way for other apothecaries and natural, back-to-the-basics brands that emphasize the luxury of a well-crafted product.
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